Organization
Describe an organization entity with basic identity fields. Production markup often needs additional properties that reflect the organization's real public information.
Schema Markup Generator
Create clean JSON-LD starter markup for common Schema.org entity types.
Schema details
JSON-LD
Create starter Schema.org JSON-LD
This generator builds a compact JSON-LD block for five common Schema.org types: Organization, WebSite, SoftwareApplication, Article and LocalBusiness. It uses the fields currently available in the form—name, URL, description and optional image—as a clean starting point.
WebSite
Describe the website entity itself. Keep the name and URL aligned with the site's stable public identity.
SoftwareApplication
Create a basic software entity. Search features that use software markup can require properties beyond this starter output.
Article and LocalBusiness
Generate a minimal starting object, then add the type-specific fields required by your real article or business and by any search feature you are targeting.
Starter markup is not automatically rich-result complete
Schema.org defines a broad vocabulary, while search engines support specific structured-data features with their own required and recommended properties. This tool deliberately creates simple starter markup rather than pretending one generic form can produce every valid production implementation.
Match structured data to visible page content
Generated properties should accurately describe the entity and content users can actually see or verify on the page. Do not add fake reviews, prices, addresses, authors, dates or other values just to populate a schema field. Misleading markup can make structured data ineligible for search features.
Deployment workflow
1. Generate
Choose the closest entity type and fill only fields that are true for the page.
2. Extend
Add the required type-specific properties from Schema.org and the current documentation for the search feature you want to support.
3. Validate
Test the final production markup with Google's Rich Results Test when the type is supported there, and use a Schema.org validator for vocabulary-level checks.
4. Inspect after deployment
Use URL Inspection to confirm the rendered page exposes the markup you intended and is crawlable.
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Frequently asked schema markup questions
Does valid Schema.org markup guarantee a Google rich result?
No. Eligibility depends on whether Google supports that feature, whether required properties and guidelines are met, and whether Google chooses to show the enhancement.
Can I put several schema entities on one page?
Yes when they describe real entities and relationships on the page. More markup is not automatically better; model only what is accurate and useful.
Why are there only a few fields in this generator?
The tool is intentionally a starter generator. Article, LocalBusiness and SoftwareApplication implementations can require substantially different properties, so those should be added for the specific production use case.
Does the generator send my data anywhere?
No. The JSON-LD is assembled locally in browser JavaScript.